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Amazon.co.za will never again be as unsaturated as it is right now. This means less competition, and the chance to cement your spot as a top seller without spending as much on Advertising as you would in any other Amazon marketplace. South Africa’s eCommerce market is growing rapidly, and Amazon South Africa is poised for tremendous growth. Your business should latch on while Amazon.co.za is still in its infancy, to grow with Amazon SA, and SPRINGBOARD into global markets.

First Mover Advantage Explained

All around the world, customers are buying more online and less in stores. Traditional retail stores will always exist, but they are losing out to eCommerce and cannot compete with the convenience that customers enjoy online shopping. Amazon is the leader of eComm globally, with nearly 3-billion web visits per month and 500 billion in revenue p.a., Amazon is the marketplace customers prefer. So yes, your opportunity cost faced from not being on Amazon (or being sub-optimally set up on Amazon) is huge.

The global eCom revolution

We start with extensive research and consultation to prepare your business for eCommerce. Then, we set up your account on Amazon, ensuring your brand is optimally positioned for success. Next, we run Advertising & Promotional campaigns to grow sales and edit your product listings based on real-time data. In addition, fluid/sa facilitates logistics, creates brand & product imagery to stand out, and expands businesses on Amazon globally. fluid/sa is South Africa's First Full Service Amazon agency.

What does an Amazon Agency do?

First, we offer extensive free consultation. Before we charge anything, we will analyze your business, share advice, and even get the ball rolling with early set-up best practices like Amazon Brand Registry. If you decide to continue with product listings, we charge a once-off Set Up fee based on the time required to list those products. This leads to the management phase, where we grow your account and charge a commission on sales. No big retainer is needed! This is our win-win model – real partnership.

What does fluid/sa charge?

Try to name a product that does not sell on Amazon… This exercise will show you that there is not ‘one magic category’, and that any product can – and does – succeed on Amazon’s eCommerce marketplace. The eCommerce market is growing faster than traditional retail because customers are looking to buy everything online. From gadgets to food, fancy brands, medicine, clothing, digital products, B2B… 

Best category?

Amazon is a constantly evolving marketplace, its algorithm changes, and best
practices change with it. That is why Amazon Agencies exist: Dedicated team
of Amazon experts who exclusively focus on Amazon selling, across a range
of departments, to stay ahead of the curve. The Recipe for Success? Hard
work and smart people.

The key to Amazon selling success

South Africa’s eCommerce market is growing faster than the international average, and together with eCommerce penetration (eComm sales as a % of retail) will double in just a few years. Amazon has had a presence in South Africa for over 20 years via other business channels, so they understand the market, and what is required to succeed in our Rainbow Nation. There is huge eComm & economic growth expected in South Africa.

Why did Amazon Launch in SA?

The fact that Amazon.co.za is unimpressive is exactly why there is a First Mover Opportunity! Amazon, which generates more revenue in one year than South Africa’s GDP, is following its blue-print for eCommerce success and knows that it will grow in South Africa. Amazon.co.za is still in its infancy, and is not yet impressive, investing now is getting in on day 1.

Is Amazon SA Worth Investing?

Big time. South African consumers want to buy international products, and they are hoping Amazon.co.za will offer them. Companies in Europe, America, or Asia can cheaply and easily expand their product offering to South Africa, where they will stand out to craving customers, and also take the First Mover Advantage. fluid/sa is equipped with an import license, and the technical expertise required for internationalisation… with us, going global is easy.

What is the opportunity for my international business?

Amazon is responsible for massive investments in South Africa’s economy. They have created jobs for thousands (construction, logistics, and technical experts). The competition they bring to the eCommerce market means South African consumers can get lower prices on a wider product offering, and probably faster delivery times too! Amazon’s impact on South Africa is positive for the everyday person, and the national economy. 

Is Amazon good for SA?