Grow With Amazon SA: A Step-by-Step Guide to Scaling Globally

Amazon.co.za is the world's only Amazon marketplace that is not yet "Pay-to-Play". While it is still a new marketplace (under development by Amazon & unsaturated by sellers + low traffic) it remains possible to establish a #1 ranking in your selling category WITHOUT spending money on advertising.

Entering any of Amazon's marketplaces globally offers huge potential. Amazon receives over 3 billion customer visits per month! This generates millions of businesses with incredible revenue streams from online sales.

Working with TRD-Solutions, fluid/sa - South Africa's First Full-Service Amazon Agency - helped German brands expand into the USA using Amazon. To achieve a sustainable level of sales a massive investment in Amazon's advertisements is always necessary. This is because there are millions of sellers, and the algorithm determining the ranking of products in the search results takes sales history into account above all.

Realizing that in order to get sales, your products need to be ranked on the first page (because who looks on page 2 or 3?), and to be ranked on the first page, your products need a sales history. This means sales are needed in order to get sales... Introducing the classic chicken & egg problem of Amazon. Read the details of this causality dilemma and what it means that Amazon is a Pay-to-Play marketplace.

First Mover Advantage!

While Amazon.co.za remains on day 1 - less than a year since its launch - it is still empty of international sellers, and most customers are still shopping elsewhere. This means traffic is low and it is unnecessary to spend money on Amazon's 'pay per click' ads as in any of its international marketplaces.

Your listings can secure top rankings within your selling category with minimal financial investment. Then, as Amazon grows its market share in South Africa - which it will - your products will organically grow sales.

The best part is that you can leverage the sales history developed in Amazon.co.za to launch into global marketplaces. Thus, setting up early on the South African marketplaces poises your business to reach billions of new customers.

Read about how over the past five years, South Africa's eCommerce landscape has transformed dramatically.

Why Amazon Will Succeed in South Africa:

Amazon is the world's leading eCommerce business and one of the most successful companies of all time. In 1 year they generate more revenue than the entire GDP of South Africa. There are many reasons why their investment in South Africa will succeed. Not least of which is the fact that South Africa's eCommerce market is experiencing a boom.

Amazon's deep pockets allow them to invest long-term into a country and that is exactly what they do. Studying Amazon's eCommerce expansions into other countries shows you how they strategically invest over time to win market share.

Amazon's online marketplace has grown successfully in economies far more competitive than South Africa, and Amazon has without fail established itself as a dominant player in each. From Germany, to England, Japan, Spain, Mexico, Australia, France, to Egypt, Brazil, and India, Amazon was able to succeed.

Amazon's technological superiority, economies of scale, network effects, and brand recognition are additional reasons that its new-country-launches always pay off.

Read: Case Study of Amazon Launches in New Countries Comparable to South Africa

Use Amazon ZA to Grow Internationally

The difficulty of launching on Amazon in any of its established marketplaces is very high. As explained, these are 'Pay-to-Play' markets filled with millions of sellers, and thousands of products in every category.

In the USA, on Amazon.com, there are over 4,000 new sellers signing up on Amazon every single day. The appeal of Amazon is obvious. It is the biggest platform in the world for people with purchasing intent to buy products.

Every month Amazon receives over 3 billion visitors and this translates to incredible revenue streams for millions of businesses. The opportunity to use Amazon to reach millions of new customers is very attractive.

The flip sign of that coin is the highly competitive nature of Amazon's online marketplaces and the fact that it is necessary to spend thousands of dollars per month on advertising to break through.

Amazon's brand new launch in South Africa offers an alternative!

1) List on Amazon SA while it remains unsaturated with sellers and has low traffic.

2) No - or very little - advertising expenditure will be necessary to achieve top-ranking spots in your selling category.

3) As Amazon gains market share in South Africa your products will organically grow sales.

4) This will gain your product's sales history and reviews that can be transferred into Amazon's international marketplaces.

5) You will enter Amazon's biggest marketplaces not as a new player but as a business with established algorithmic credibility - saving the need to spend excessively on ads.

South Africa's First Full-Service Amazon Agency

We expanded from a global network of Amazon service providers to help businesses take advantage of the South African Amazon opportunity. fluid/sa handles everything Amazon does for its clients; Opening their Amazon selling accounts, listing products, SEO, running advertisements, promotions, and handling customer interactions. In addition, as a Full-Service Amazon Agency, fluid/sa facilitates regulatory compliance, logistics, and storage solutions for its partners.

Connect with us - connect with the future.

Enjoy free consultation and learn about your business's spot in the Global eCommerce Revolution.

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