How to Claim Your Spot on Amazon South Africa in 2025

Amazon.co.za is the only Amazon marketplace in the world that is not "pay-to-play". The Amazon marketplace of USA, Germany, England, Japan, India etc. are so competitive that high and consistent Advertising expenditure is required in order to gain sales to climb in search rankings.

Read: What does it mean that Amazon is pay-to-play?

This means that SMEs, particularly those not earning in Euro or Dollars, face a very high barrier of entry to penetrate Amazon's marketplaces. This is most unfortunate because Amazon receives over *2 billion* visitors per month with purchasing intent! Amazon is an ideal platform for an SME to reach millions of customers around the globe.

A South African business wishing to sell to Americans or Europeans would have to fork out thousands of Dollars/Euro just to stand a chance...

This is how to claim your spot on Amazon South Africa in 2025

Amazon ZA is undeveloped and unsaturated. It is an infantile marketplace and is, therefore, not yet pay-to-play. This means sellers can achieve top-ranking spots without spending anything - or very little - on pay-per-click advertisements. The flip side of the coin is that sales will not be great to start. This is also exactly why the First-Mover Advantage exists.

Since Amazon.co.za still has low monthly traffic your products will not experience high sales velocity. However, they also face far less competition, which enables them to stand out and secure top rankings.

Learn more about the First Mover Opportunity offered by Amazon’s fresh launch in SA:

Given South Africa's rapidly growing eCommerce market and Amazon's prowess, it is an obvious bet that Amazon.co.za will gain market share over time. And if your products were listed on Amazon while it is a fresh platform - undeveloped & unsaturated - having secured top rankings, then as Amazon's market share grows your products sales will naturally grow too.

Read: Why Amazon South Africa Will Succeed

“Amazon’s deep pockets, technological leadership, global presence, brand recognition, and eComm leadership suggest that it is just a matter of time until they lead the South African marketplace!”

And consider this comparison of Amazon ZA to other countries that Amazon launched in.

And the opportunity doesn’t stop there. The reviews and sales history you gain on Amazon South Africa can be transferred to global marketplaces. When you enter highly competitive platforms like Amazon.com, you won’t be starting from scratch—you’ll have algorithmic credibility, saving significantly on ad spend.

Act Now: Take the First Mover Advantage

Amazon South Africa offers an unprecedented opportunity for sellers to gain a foothold in one of the world’s most promising emerging markets. By listing your products on Amazon.co.za today, you can position yourself for long-term success both locally and globally.

At fluid/sa, we specialize in helping sellers optimize their Amazon presence and achieve top rankings. Don’t miss out on the chance to get ahead—contact us today and secure your First Mover Advantage.

Connect with fluid/sa, South Africa's First Full-Service Amazon Agency, to enjoy free consulting.