How to Set Up an Amazon Store? 4 Step Guide for Sellers

Setting up an Amazon store can be a game-changer for your business, allowing you to reach millions of customers worldwide. In this guide, we’ll walk you through the 4 steps on how to set up an Amazon store, from creating your seller account to managing and growing your business on the platform.

Understanding Amazon Seller Accounts

To learn how to set up an Amazon store, it’s essential to select the right seller account. Amazon offers two types: Individual and Professional.

An Individual account is ideal for beginners or those selling fewer than 40 items per month, with no monthly fee but a small per-item charge.

A Professional account is suited for larger businesses, offering features like bulk listing tools, advanced reporting, and eligibility for the Buy Box.

Choosing the right account depends on your sales volume and business goals. Make sure to consider which option aligns with your needs before setting up an Amazon store.

What are the 4 Steps to Start Selling on Amazon in South Africa

1. Setting Up Your Amazon Seller Account
2. Listing Products on Amazon
3. Optimising Your Store for Sales
4. Managing Your Amazon Store

Step 1: Setting Up Your Amazon Seller Account

Setting up your Amazon Seller account is the first step toward launching your store. Follow these steps to get started:

• Visit Amazon Seller Central and click on the “Sign Up” option.
• Provide essential information, including:
  
  • Business name
  • Contact details
  • Tax information
• Choose your seller account type based on your sales volume:
  
  • Individual account – Free to start but includes a small per-item fee.
  • Professional account – Requires a monthly subscription fee but offers additional features.
• Enter your payment details:
  
  • A valid credit card is required for verification.
  • Link a bank account to receive payments.
• Review all information carefully before submitting to avoid potential issues.

Once everything is set, your account will be ready, and you can begin listing your products.

fluid/sa not only guides you through setting up your Amazon Seller account but also offers expert account setup services to ensure your store is ready for success. We assist with everything from account creation to optimization, making it easier to launch and grow your business on Amazon.

Step 2: Listing Products on Amazon

Once your Amazon Seller account is set up, follow these steps to start listing your products:

• Choose your product categories – Ensure you comply with Amazon’s guidelines for each category.
• Decide how to add products:
  
  • Manual entry – Enter product details one by one.
  • Bulk upload – Use a spreadsheet for multiple listings.
• Provide essential product details, including:
  
  • Title – Clear, descriptive, and keyword-optimised for better visibility.
  • Description & bullet points – Highlight key features and benefits to attract customers.
  • Pricing – Competitive and aligned with market trends.
• Upload high-quality images:
  
  • Amazon requires at least one main image.
  • Additional images should showcase different angles and details.
  • Ensure images meet Amazon’s size and quality guidelines.
• Set up shipping options & inventory levels to ensure timely deliveries and product availability.

By following these steps, your products will be well-optimised and ready to reach potential customers.

Related articles you might be interested in:

• How to Find the Best Items to Sell on Amazon in 2025
• Top 4 Best Selling Categories on Amazon South Africa in 2025
• Top 10 Best Selling Categories on Amazon

Step 3: Optimising Your Store for Sales

To succeed on Amazon, it’s essential to optimise your store and product listings for both visibility and conversions. Follow these key strategies:

• Conduct keyword research:
  
  • Identify high-ranking search terms that customers use.
  • Strategically place these keywords in titles, descriptions, and backend search terms to improve your rankings in Amazon’s search results.
• Enhance your product pages:
  
  • Use Amazon A+ Content (if eligible) to add rich text, enhanced images, and comparison charts.
  • Ensure your descriptions clearly highlight product benefits, features, and unique selling points.
• Leverage Amazon Brand Registry (if applicable):
  
  • Protect your brand and gain access to additional tools, such as custom storefronts and brand analytics.
  • Improve brand credibility and customer trust.
• Encourage customer reviews:
  
  • Provide exceptional service to enhance the buyer experience.
  • Politely follow up with customers after purchases to request feedback.
  • More positive reviews can improve rankings and increase your chances of winning the Buy Box.
• Boost visibility with Amazon ads & promotions:
  
  • Run Amazon Sponsored Product ads to increase exposure and drive targeted traffic to your listings.
  • Offer discounts, coupons, or limited-time promotions to attract more customers and increase conversions.

By implementing these optimization strategies, you’ll improve your store’s performance, drive more sales, and establish a strong presence on Amazon.

Also read: Is Amazon Advertising Worth It​? Learn from Industry Experts

Step 4: Managing Your Amazon Store

Effective management of your Amazon store is essential for long-term success. Follow these key practices to keep your store running smoothly:

• Monitor inventory levels:
  
  • Regularly track stock to prevent running out of popular items.
  • Use Amazon’s inventory management tools to set up alerts for low inventory and avoid missed sales opportunities.
• Streamline order fulfillment:
  
  • Choose between Fulfilled by Amazon (FBA) or Fulfilled by Merchant (FBM):
    
    • FBA – Amazon handles storage, packing, and shipping, allowing you to focus on growth.
    • FBM – You manage fulfilment yourself, offering more control over the process.
• Leverage Amazon’s analytics tools:
  
  • Track sales performance, customer behaviour, and marketing results.
  • Use insights to optimise listings and adjust pricing strategies.
• Stay compliant with Amazon’s policies:
  
  • Regularly review Amazon’s seller guidelines to avoid penalties or account suspension.
  • Ensure your store aligns with any updates to Amazon’s rules.

By effectively managing your store, you can improve efficiency, maximize sales, and build a sustainable Amazon business.

For efficient Amazon store management, fluid/sa offers expert services tailored to optimise product listings, manage inventory, and implement data-driven strategies to boost sales. From regulatory compliance to international expansion, fluid/sa ensures your store runs smoothly.

Conclusion: How to Set Up an Amazon Store?

Learning how to set up an Amazon store is the first step towards growing your business online. By following the steps outlined in this guide, from creating your seller account to optimizing your listings, you can build a successful Amazon store that attracts customers and drives sales.

Ready to take your Amazon store to the next level? Whether you're just getting started or need expert help managing your store, our team is here to guide you every step of the way. Contact us today to learn how we can help you optimise, grow, and succeed on Amazon.