Secured First Mover Advantage for Brands Africa

Services

Consulting for preparation, business plan formulation, account opening, category and keyword research, SEO product listings, A+ content implementation, PPC Advertising campaign creation, PPC Ad campaign editing, product listing editing, logistic facilitation, inventory management, and reporting.

Strategy

First mover in Amazon's newest South African marketplace. Optimal positioning via keywords and content to receive relevant traffic. PPC Marketings and Promotions to grow sales. Continued optimisation of listings based on real time data. Secure top spot on new Amazon marketplace.

Platforms

Amazon.co.za

Partner

Brands Africa

Result

First Mover Advantage secured

Project Summary

Brands Africa partnered with fluid/sa to take the First Mover Advantage offered by Amazon’s South African launch. After in-depth free consulting to ensure complete understanding and preparation, fluid/sa optimally listed and positioned Brands Africa on Amazon.co.za

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Preparation & Consultation.
Product listing, inventory management, and content implementation.
Advertising campaigns, listing editing based on real-time data, and sales growth.

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Project Implementation

As South Africa’s first Amazon agency fluid/sa bears the responsibility to ensure South African businesses are prepared to take the opportunity offered by Amazon’s historic South African launch. To deliver on this responsibility fluid/sa connected with Brands Africa and educated them on the future that Amazon avails.

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Secure top ranking in an unsaturated market.
Spent less on Amazon ads than necessary in its older markets.
Grow with Amazon in South Africa’s rapid eComm market.

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fluid/sa combed through Brands Africa’s product catalog, selected the best-suited items, and conducted category research to ensure optimal positioning. Next, the products were listed on Amazon with optimised keywords in the front- and back-end along with premium brand content.

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Project Results

Brands Africa successfully secured the First Mover Opportunity on Amazon.co.za by being optimally listed as one of the first sellers within its category. Using best practices established in Amazon’s biggest marketplaces (USA & Europe) fluid/sa’s methods offer a competitive advantage to sellers on the fresh and comparatively unsophisticated Amazon South African marketplace.

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Amazon.co.za has been live for mere months, and thus, web traffic is still low. However, Brands Africa has enjoyed steady sales and is poised to grow as South Africa’s rapid eCommerce growth continues.

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First Mover Advantage was taken and positioned for future growth.
Full account optimization including product listings, A+ content & Brand Store.
Sales growth with an iterative data-driven strategy using organic and paid traffic generation.

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As a full service Amazon agency fluid/sa set up their selling partner Brands Africa to generate traffic towards their Amazon.co.za listings and then drive conversions for sales.

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