We brought GentleRest to the Top

Services

Consulting for preparation, business plan formulation, account opening, category and keyword research, SEO product listings, A+ content implementation, logistic preparation, PPC Advertising campaign creation, PPC Ad campaign editing, Parent-Child Listings, product listing editing, logistic facilitation, inventory management, and reporting.

Strategy

Secure First Mover Advantage on Amazon South Africa. Establish top position via keyword optimised listings and data-driven marketing strategies. Effective facilitation of logistics and customer support. Brand growth via content development and maintaining top ranking spot on Amazon.

Platforms

Amazon.co.za

Partner

GentleRest

Result

South African Best Seller

Project Summary

GentleRest partnered with fluid/sa to take the First Mover Advantage offered by Amazon’s South African launch. After in-depth free consulting to ensure complete understanding and preparation, fluid/sa optimally listed and positioned Centurion Upholstery on Amazon.co.za

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Free Preparation & Consultation.
Optimized Product listing, inventory management, and content implementation.
Advertising campaigns, listing editing based on real-time data, and sales growth.
Top Ranked Seller in South African Category.
Ready to Grow with Amazon.

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Project Implementation

As South Africa’s first Amazon agency fluid/sa bears the responsibility to ensure South African businesses are prepared to take the opportunity offered by Amazon’s historic South African launch. To deliver on this responsibility fluid/sa connected with GentleRestand educated them on the future that Amazon avails.

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Secure top ranking in an unsaturated market.
Spend less on Amazon ads than necessary in its older markets.
Grow with Amazon in South Africa’s rapid eComm market.

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fluid/sa organised the logistic feasibility of GentleRest’s products to ensure they were prepared for eCommerce growth. After extensive keyword and competitor research the products were listed on Amazon. Using best practices of positioning and updating GentleRest subsequently achieved a top ranking.

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Project Results

GentleRest successfully secured the First Mover Opportunity on Amazon.co.za by being optimally listed as one of the first sellers within its category. Using best practices established in Amazon’s biggest marketplaces (USA & Europe) fluid/sa’s methods offer a competitive advantage to sellers on the fresh and comparatively unsophisticated Amazon South African marketplace.

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Amazon.co.za has been live for mere months, and thus, web traffic is still low. However, GentleRest has enjoyed the benefits of being listed early – and optimally – on a brand new Amazon marketplace that is poised to grow as South Africa’s rapid eCommerce growth continues.

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First Mover Advantage was taken and positioned for future growth.
Full account optimization including product listings, A+ content & Brand Store.
Sales growth with an iterative data-driven strategy using organic and paid traffic generation.
Top-ranked seller on the South African Amazon marketplace.

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As a full-service Amazon agency fluid/sa set up their selling partner GentleRest to generate traffic towards their Amazon.co.za listings and then drive conversions for sales.

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