USA & Eurasia Expansion for a South African Brand

Services

Consulting for preparation, business plan formulation, account opening, preparation for USA launch, category and keyword research, brand content development (product shots, lifestyle shots, infographics), SEO product listings, A+ content implementation, USA logistic preparation, PPC Advertising campaign creation, PPC Ad campaign editing, Vine Program launch, Parent-Child Listings, product listing editing, logistic facilitation, inventory management, and reporting.

Strategy

Expand sales reach from South Africa to the USA, Europe, and Australia. Compliance with international standards. Products listed optimally for each marketplace, and managed with data-driven iterations of marketing strategies to grow sales. To take the First Mover Advantage offered by Amazon.co.za.

Platforms

Amazon.com, Amazon.com.au, Amazon.co.uk, Amazon.es, Amazon.co.za

Partner

Fever Tree

Result

Global brand & sales growth. South African First Mover Advantage

Project Summary

Fever Tree partnered with fluid/sa to expand its brand and launch into the United States of America. After it was ensured that their South African First Mover Advantage was secured, fluid/sa completely set up the USA Account and continues to manage its growth. This included SEO product listings, photo-content creation optimized for Amazon, and Advertising campaigns.

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USA, European, and Australian Amazon Marketplace preparation & launch
Full Account Set Up & Growth Management
Advertising campaigns, Promotions, Vine, FBA facilitation, listing editing based on real-time data, and sales growth.

Project Implementation

As South Africa’s first Amazon agency fluid/sa bears the responsibility to ensure South African businesses are prepared to take the opportunity offered by Amazon’s historic South African launch. To deliver on this responsibility fluid/sa connected with Fever Tree and educated them on the future that Amazon avails.

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Secure top ranking in an unsaturated market.
Less Ad expenditure is required on Amazon.co.za than any other Amazon marketplace.
Grow with Amazon in South Africa’s booming eCommerce market.

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fluid/sa had extensive consultation with Fever Tree to decide which is the ideal marketplace to launch and how should they be positioned in a new country. With these points optimised, fluid/sa launched Fever Tree on Amazon.com with fully optimized product listings positioned for a new market with price, content, and copy.

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Project Results

Fever Tree successfully secured the First Mover Opportunity on Amazon.co.za by being optimally listed as one of the first sellers within its category. Using best practices established in Amazon’s biggest marketplaces (USA & Europe) fluid/sa’s methods offer a competitive advantage to sellers on the fresh and comparatively unsophisticated Amazon South African marketplace.

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Amazon.co.za has been live for mere months, and thus, web traffic is still low. Therefore, and because of the strength of Fever Tree’s product, fluid/sa launched them on Amazon.com

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First Mover Advantage was taken and positioned for future growth.
Full account optimization including product listings, photographic content creation, A+ content & Brand Store.
Sales growth with an iterative data-driven strategy using organic and paid traffic generation. Promotions such as the Vine programme.

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As a full-service Amazon agency fluid/sa set up their selling partner Fever Tree to generate traffic toward their Amazon listings and then drive conversions for sales. Aligned to our partnership model, fluid/sa continues to manage Fever Tree’s Amazon account according to a commission model that ensures low costs and shared success.

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